Suning- Successful eCommerce sample in China

One of the biggest "3C" (Computer, communication and consumer-electronics) retailers in China, Suning Applicances operates more than 1,700 chain stores, with one seemingly on every street corner of Mainland China. In recent survey, Suning was named as one of the top three private enterprises in China (the others being steelmaker Jiangsu Shagang and Huawei Technologies). With Continued expansion into overseas markets and further acquisition, Suning is poised to become China's answer to Best Buy, the well-known US consumer electronics retailer.

With e-commerce booming in China, Suning has been working to dramatically expand its business-to-consumer (B2C) online store, and the move has given Suning a boost both in terms of its market positioning and also its financial results.

With the brand of “Suning E-go” online store, bulk purchase, and brand advantages, Suning Appliance shares the network of entity stores, logistics and distribution, as well as after-sales service. It accelerates building a high-level online purchasing platform and creates the largest and most professional platform for 3C and consumer online purchasing, thus providing current 200 million Chinese online consumers with the most satisfactory shopping experience of 3C, consumer electronics, Office Automatic, Internet applications, home appliances, major appliances, books and general merchandise commodities.