Wednesday, February 18, 2015

Chinese eCommerce Success-JingDong


JingDong is one of the largest comprehensive online retailer in China. Its products cover 12 main categories with tens of thousands of brands, main products including home electronic appliances, digital/communications, computer, household articles, clothing, maternal and baby care products, books, food and tourism products.

eCommerce is almost all about emarketplaces in China . JD.com dominates the Home Appliance & Consumer Electronics categories in China. 70% of JD’s business revolve around them buying products from brands and selling it themselves on their platform. Purchasing by JD.com is done on a case by case basis.

JingDong(JD) is like an E “Walmart” supermarket. JD has been distinguished themselves providing best user experience, fast delivery, better customer service & after sales service to the merchants and leverage consumers with convenient shopping experience.


But it is reported that Jingdong’s information management system was developed by the company itself in 2008. The system’s handling capacity is capped at 100,000 orders every day. Now Jingdong Mall has a daily order record of 260,000. Its IT system is facing severe challenges. In addition,  Jingdong Mall has no ability to provide cloud services.

It is questionable that Jingdong Mall, like Amazon, will continuously expand its business and introduce electronic reader, digital shop, stream media and other services. It was reported that Jingdong Mall has plans to develop its own product. But it will not be hardware, but crops like rice (Jingdong Rice).

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